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MARKETING CONTRIBUTION IN REALIZATION OF NATIONAL PROJECT OF “AFFORDABLE AND COMFORT HOUSING – TO RUSSIAN CITIZENS”

Abstract

Some problems and principal directions of the realization of the national project “Affordable and Comfort Housing - to Russian Citizens” are considered. The possibilities and results of the introduction of the marketing concept into the activity of all the participants of this project are analyzed.

About the Author

Alexey V. Zorkin

Russian Federation


References

1. Sajt periodicheskogo izdaniya «Nezavisimaya gazeta». [E`lektron. resurs]. – Rezhim dostupa: http://www.ng.ru/economics/2011-09-20/4_realty.html (data obrashheniya: 17.10.2011). – In Russian.

2. Sajt konsaltingovogo agentstva «MACON Realty Group». [E`lektron. resurs]. – Rezhim dostupa: http://www.macon-realty.ru/analitics/review/1118/ (data obrashheniya 18.11.2011) – In Russian.

3. Asaul A.N. Marketing-menedzhment v stroitel`stve / A.N. Asaul, V.P. Graxov. – SPb.: Gumanistika, 2007. – 238 s. – In Russian.

4. Sajt ocenochnoj kompanii «Lendlord E`kspert». [E`lektron. resurs]. – Rezhim dostupa: http://www.landlordexpert.ru/monitoring.php?last&report=147 (data obrashheniya: 18.11.2011). – In Russian.


Review

For citations:


Zorkin A.V. MARKETING CONTRIBUTION IN REALIZATION OF NATIONAL PROJECT OF “AFFORDABLE AND COMFORT HOUSING – TO RUSSIAN CITIZENS”. Vestnik of Don State Technical University. 2012;12(2-1):97-104. (In Russ.)

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ISSN 2687-1653 (Online)