MARKETING CONTRIBUTION IN REALIZATION OF NATIONAL PROJECT OF “AFFORDABLE AND COMFORT HOUSING – TO RUSSIAN CITIZENS”
Abstract
Some problems and principal directions of the realization of the national project “Affordable and Comfort Housing - to Russian Citizens” are considered. The possibilities and results of the introduction of the marketing concept into the activity of all the participants of this project are analyzed.
References
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2. Sajt konsaltingovogo agentstva «MACON Realty Group». [E`lektron. resurs]. – Rezhim dostupa: http://www.macon-realty.ru/analitics/review/1118/ (data obrashheniya 18.11.2011) – In Russian.
3. Asaul A.N. Marketing-menedzhment v stroitel`stve / A.N. Asaul, V.P. Graxov. – SPb.: Gumanistika, 2007. – 238 s. – In Russian.
4. Sajt ocenochnoj kompanii «Lendlord E`kspert». [E`lektron. resurs]. – Rezhim dostupa: http://www.landlordexpert.ru/monitoring.php?last&report=147 (data obrashheniya: 18.11.2011). – In Russian.
Review
For citations:
Zorkin A.V. MARKETING CONTRIBUTION IN REALIZATION OF NATIONAL PROJECT OF “AFFORDABLE AND COMFORT HOUSING – TO RUSSIAN CITIZENS”. Vestnik of Don State Technical University. 2012;12(2-1):97-104. (In Russ.)