USAGE PATTERN OF HOUSE BRANDS IN RETAIL TRADE NETWORKS
Abstract
A new approach to the category of ‘house brands’ as to the marketing tool accelerating the development of retail trade networks is offered. The principal directions of the house brands use in retail networks are specified.
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Review
For citations:
Medvedeva Yu.Y. USAGE PATTERN OF HOUSE BRANDS IN RETAIL TRADE NETWORKS. Vestnik of Don State Technical University. 2011;11(4):569-573. (In Russ.)
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