ENGINEERING MARKETING INTEGRATED METRICS AS INSTRUMENT OF EFFICIENCY ENGINEERING
Abstract
A new marketing paradigm with appropriate instruments of its implementation in engineering activity is presented. Engineering marketing complex as a set of variables for the efficiency engineering; engineering marketing business model executed with the help of psychoheuristic programming is described.
About the Authors
Tatiana P. LYUBANOVA
Don State Technical University
Russian Federation
Russian Federation
Daria M. ZOZULYA
Don State Technical University
Russian Federation
Russian Federation
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Review
For citations:
LYUBANOVA T., ZOZULYA D. ENGINEERING MARKETING INTEGRATED METRICS AS INSTRUMENT OF EFFICIENCY ENGINEERING. Vestnik of Don State Technical University. 2010;10(4):596-603. (In Russ.)
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