'OPEN MARKETING SYSTEM' AS A WAY OF INNOVATIVE ENTERPRISE SUPPORTING
Abstract
The creation of 'open marketing system' which can help a modern and active enterprise to respond dynamically to market changes is suggested. Open Source taken as a basis is a new marketing mix to supply and implement an innovative product or service.
About the Authors
Maria V. KOLGAN
Don State Technical University
Russian Federation
Russian Federation
Pavel L. KOLGAN
Don State Technical University
Russian Federation
Russian Federation
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Review
For citations:
KOLGAN M., KOLGAN P. 'OPEN MARKETING SYSTEM' AS A WAY OF INNOVATIVE ENTERPRISE SUPPORTING. Vestnik of Don State Technical University. 2010;10(4):604-608. (In Russ.)
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