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To the problem of PR social-communicative nature

Abstract

The article represents the attempt of social-philosophical analysis of public relations concepts of the contemporary researchers. The research results in the author's conclusions about the functional characteristics of public relations as social communication. The author considers social integration to be one of the most important functions of public relations.

About the Author

M.V. Koshman
Don State Technical University.
Russian Federation


References

1. Шишкина М.А. Паблик рилейшнз в системе социального управления/М.А. Шишкина. -СПб.: Изд-ва «Паллада-медиа» и СЗРЦ «РУСИЧ», 2002. -444 с.

2. Трунов А.А. Технологии «паблик рилейшнз» в трансформирующейся цивилизации модерна (опыт философско-культурологического исследования)/А.А. Трунов, Е.И. Черникова. -СПб.: Алетейя, 2007. -264 с.

3. Буари Ф.А. Паблик рилейшнз, или стратегия доверия/Ф.А. Буари; пер. с фр. -М.: Консалтинговая группа «ИМИДЖ-Контакт»: ИНФРА-М, 2001.-178 с.


Review

For citations:


Koshman M. To the problem of PR social-communicative nature. Vestnik of Don State Technical University. 2009;9(4):758-762. (In Russ.)

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ISSN 2687-1653 (Online)