MARKET MERCHANDISING IMPROVEMENT MECHANISM OF AGRICULTURAL ENTERPRISE INSIDE AGRICULTURAL HOLDING
Abstract
The implementation mechanism of the commercial and marketing policy of agricultural enterprises-producers is considered in terms of activities inside the agricultural holding. Principal directions of its development and ways of realization are revealed. The recommendations for improving its functioning mechanism under the conditions of high uncertainty of the agricultural products market are offered.
References
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Review
For citations:
Popova E.A. MARKET MERCHANDISING IMPROVEMENT MECHANISM OF AGRICULTURAL ENTERPRISE INSIDE AGRICULTURAL HOLDING. Vestnik of Don State Technical University. 2011;11(3):431-436. (In Russ.)
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