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MARKET MERCHANDISING IMPROVEMENT MECHANISM OF AGRICULTURAL ENTERPRISE INSIDE AGRICULTURAL HOLDING

Abstract

The implementation mechanism of the commercial and marketing policy of agricultural enterprises-producers is considered in terms of activities inside the agricultural holding. Principal directions of its development and ways of realization are revealed. The recommendations for improving its functioning mechanism under the conditions of high uncertainty of the agricultural products market are offered.

About the Author

Evgenia A. Popova
Southern Federal University.
Russian Federation


References

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Review

For citations:


Popova E.A. MARKET MERCHANDISING IMPROVEMENT MECHANISM OF AGRICULTURAL ENTERPRISE INSIDE AGRICULTURAL HOLDING. Vestnik of Don State Technical University. 2011;11(3):431-436. (In Russ.)

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ISSN 2687-1653 (Online)