RETAILMENT COMPETITIVE POSITION
Abstract
The concepts of ‘competition’, ‘competitiveness’ and ‘competitive position’ are considered. The author’s definition of competitive position of the retailer with a use of consumer evaluation based on the customers’ preference rating of the specific commercial network, the status of various products and the saleable product quality laboratory examination has been resulted from analysis of the concepts.
About the Author
Maxim Y. Dikanov
South-Russian State University of Economics and Service
Russian Federation
Russian Federation
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Review
For citations:
Dikanov M.Y. RETAILMENT COMPETITIVE POSITION. Vestnik of Don State Technical University. 2011;11(4):525-529. (In Russ.)
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