IMPLEMENTATION OF STRATEGY AND TACTICS OF PRE-SCHOOL SERVICE MARKETING BASED ON MODULE-NETWORK APPROACH
Abstract
Some provisions of the educational service marketing elaborated in the foreign and national science are considered. It is proved that the first stages of the marketing approach development in the given sphere have been passed. However, the self consistent marketing conception of the preschool education system is not developed yet.
References
1. Tret`yakov P.I. Doshkol`noe obrazovatel`noe uchrezhdenie: upravlenie po rezul`tatam / P.I. Tret`yakov, K.Yu. Belaya. – M.: Novaya shkola, 2003. – In Russian.
2. Shpachenko I.A. Sozdanie i organizaciya deyatel`nosti marketingovoj sluzhby` doshkol`nogo obrazovatel`nogo uchrezhdeniya / I.A. Shpachenko, I.S. Skladanyuk // Vestn. TGPU. – 2011. – # 1 (103). – S. 126-130. – In Russian.
3. Lukashenko M. «Konkurenciya» na ry`nke obrazovatel`ny`x uslug / M. Lukashenko // Vy`sshee obrazovanie v Rossii. – 2006. – # 9. – S. 47–56. – In Russian.
4. O vnesenii izmenenij v otdel`ny`e zakonodatel`ny`e akty` Rossijskoj Federacii v svyazi s sovershenstvovaniem pravovogo polozheniya gosudarstvenny`x (municipal`ny`x) uchrezhdenij: feder. zakon ot 8 maya 2010 g. # 83-FZ // Ros. gaz. – 2010. – 12 maya (# 5179). – In Russian.
5. Ob avtonomny`x uchrezhdeniyax: feder. zakon ot 3 noyabrya 2006 g. # 174-FZ // Parlament. gaz. – 2006. – 9 noyabrya (# 185-186). – In Russian.
6. Ob obrazovanii: feder. zakon ot 10 noyabrya 1992 g. # 3266-1 // Ros. gaz. – 1992. – 31 iyulya (# 172). – In Russian.
Review
For citations:
Magomedsharipov A.B. IMPLEMENTATION OF STRATEGY AND TACTICS OF PRE-SCHOOL SERVICE MARKETING BASED ON MODULE-NETWORK APPROACH. Vestnik of Don State Technical University. 2011;11(8-2):1513-1520. (In Russ.)
Views:
312
Email this article 