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REVEALING STRATEGIC GROUPING BARRIERS OF RETAIL TRADE ENTERPRISES

Abstract

Segmentation of competitors by revealing and ranging strategic grouping barriers of  the retail trade enterprises with food products is considered.

About the Author

Oksana V. KHLOPENKO
Don State Technical University
Russian Federation


References

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4. Kompaniya «Al'yans Major». Struktura produktovogo riteila. www.allianc.ru/analytics/rostov_retail.html (data obrascheniya 12.07.2010 g).

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Review

For citations:


KHLOPENKO O. REVEALING STRATEGIC GROUPING BARRIERS OF RETAIL TRADE ENTERPRISES. Vestnik of Don State Technical University. 2010;10(6):969-977. (In Russ.)

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ISSN 2687-1653 (Online)