MARKETING METHODS OF INCREASE OF PALESTINE MEDICAL INSTITUTIONS EFFICIENCY: CASE STUDY OF AL-SHIFA HOSPITAL
Abstract
Basic directions of increase of Palestine medical institutions efficiency on the basis of application of marketing technologies (as an example of Al-Shifa hospital) are defined. Some preconditions for marketing application through modernization of medical institutions are considered. The essence of the basic modern marketing concepts which adoption into the activity of medical institutions will positively affect the development of Palestinian medical institutions is revealed.
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Review
For citations:
TOMAN N. MARKETING METHODS OF INCREASE OF PALESTINE MEDICAL INSTITUTIONS EFFICIENCY: CASE STUDY OF AL-SHIFA HOSPITAL. Vestnik of Don State Technical University. 2010;10(8):1315-1322. (In Russ.)
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