METHODOLOGICAL ASPECTS OF REGIONAL BRANDING IN TERRITORIAL MARKETING SYSTEM
Abstract
The methodological foundation for the territorial marketing and regional brand formation under the i ncreased competition for the domestic and foreign in vestments and credits at the macro - and meso - level is considered.
About the Authors
Olga A. Mironova
Don State Technical University.
Russian Federation
Russian Federation
Larisa I. Khvoyevskaya
Don State Technical University.
Russian Federation
Russian Federation
References
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Review
For citations:
Mironova O.A., Khvoyevskaya L.I. METHODOLOGICAL ASPECTS OF REGIONAL BRANDING IN TERRITORIAL MARKETING SYSTEM. Vestnik of Don State Technical University. 2012;12(5):132-140. (In Russ.)
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