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METHODOLOGICAL ASPECTS OF REGIONAL BRANDING IN TERRITORIAL MARKETING SYSTEM

Abstract

The methodological foundation for the territorial marketing and regional brand formation under the i ncreased competition for the domestic and foreign in vestments and credits at the macro - and meso - level is considered.

About the Authors

Olga A. Mironova
Don State Technical University.
Russian Federation


Larisa I. Khvoyevskaya
Don State Technical University.
Russian Federation


References

1. Integral`ny`j rejting sta krupnejshix gorodov Rossii. E`lektronny`j resurs. Rezhim dostupa: http://urbanica.spb.ru/?p=846 (data obrashheniya: 21.06.2012). — In Russian.

2. Anholt, S. «The New Brand Management for Nations, Cities and Regions»/«Competitive Identity and Development»/ Palgrave Macmillan Ltd./2007, Ch. 1, P. 6.

3. Pankruxin, A. P. Municipal`noe upravlenie: marketing territorij / A. P. Pankruxin. — Moskva: Logos, 2002. — S. 30—31. — In Russian.

4. Vizgalov, D. V. Brending goroda / D. V. Vizgalov. — Moskva: Fond «Institut e`konomiki goroda», 2011. — S. 9—10. — In Russian.

5. Brend regiona / brend kraya. Informacionny`j portal. E`lektronny`j resurs. Rezhim dostupa: http://www.concretica.ru/publications/single/article/6/181/ (data obrashheniya: 21.06.2012). — In Russian.

6. Makarova, N. S. Turisticheskaya privlekatel`nost` territorii: pregrady` na starte / N. S. Makarova. — Brend regiona / brend kraya. Informacionny`j portal. E`lektronny`j resurs. Rezhim dostupa: http://www.concretica.ru/publications/single/article/6/181/ (data obrashheniya: 21.06.2012). — In Russian.


Review

For citations:


Mironova O.A., Khvoyevskaya L.I. METHODOLOGICAL ASPECTS OF REGIONAL BRANDING IN TERRITORIAL MARKETING SYSTEM. Vestnik of Don State Technical University. 2012;12(5):132-140. (In Russ.)

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ISSN 2687-1653 (Online)