METHODOLOGICAL ASPECTS OF REGIONAL BRANDING IN TERRITORIAL MARKETING SYSTEM
Abstract
About the Authors
Olga A. MironovaRussian Federation
Larisa I. Khvoyevskaya
Russian Federation
References
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2. Anholt, S. «The New Brand Management for Nations, Cities and Regions»/«Competitive Identity and Development»/ Palgrave Macmillan Ltd./2007, Ch. 1, P. 6.
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5. Brend regiona / brend kraya. Informacionny`j portal. E`lektronny`j resurs. Rezhim dostupa: http://www.concretica.ru/publications/single/article/6/181/ (data obrashheniya: 21.06.2012). — In Russian.
6. Makarova, N. S. Turisticheskaya privlekatel`nost` territorii: pregrady` na starte / N. S. Makarova. — Brend regiona / brend kraya. Informacionny`j portal. E`lektronny`j resurs. Rezhim dostupa: http://www.concretica.ru/publications/single/article/6/181/ (data obrashheniya: 21.06.2012). — In Russian.
Review
For citations:
Mironova O.A., Khvoyevskaya L.I. METHODOLOGICAL ASPECTS OF REGIONAL BRANDING IN TERRITORIAL MARKETING SYSTEM. Vestnik of Don State Technical University. 2012;12(5):132-140. (In Russ.)