MARKETING AND ENGINEERING SERVICES AT INDUSTRIAL ENTERPRISES: PROBLEMS AND COLLABORATIVE MECHANISMS
Abstract
Communication problems between marketing specialists and engineers at the industrial enterprises are considered. Basic reasons of un-cooperation of marketing and engineering services are revealed. Approaches to implementation of the collaborative activities of the involved subdivisions are offered.
References
1. Scherba L. M. Marketingovye innovacii na rossiiskih predpriyatiyah v sovremennyh usloviyah hozyaistvovaniya / L. M. Scherba // Aktual'nye problemy sovremennoi nauki i obrazovaniya: mejvuz. sb. nauch. tr. – Rostov n/D: Izd-vo YuFU, 2009. – S. 318-322.
2. The Challenge of Customization: Bringing Operations and Marketing Together // Knowledge@Wharton: the online business journal of the Wharton School. URL: http://knowledge.wharton.upenn.edu (data obrascheniya: 12.08.2010).
3. Rol' marketingovoi slujby v organizacii effektivnogo razvitiya predpriyatiya / T. P. Lyubanova i dr. // Problemy upravleniya ekonomikoi v transformiruemom obschestve: sb. st. noyab. 2008, Penza, 2008. – S. 274-279.
4. Mcintosh-Fletcher D. Teaming by design: real team for real people. – New York: McGraw-Hill, 1996. – P. 35.
5. R&D plyus marketing: kak eto sdelano v Maytag, PG, 3M i drugih innovacionnyh kompaniyah // Marketolog. – 2007. – № 8. – S. 4-6.
Review
For citations:
Shcherba L.M. MARKETING AND ENGINEERING SERVICES AT INDUSTRIAL ENTERPRISES: PROBLEMS AND COLLABORATIVE MECHANISMS. Vestnik of Don State Technical University. 2011;11(2):248-253. (In Russ.)
Views:
403
Email this article 