MARKETING AND ENGINEERING SERVICES AT INDUSTRIAL ENTERPRISES: PROBLEMS AND COLLABORATIVE MECHANISMS
Abstract
Communication problems between marketing specialists and engineers at the industrial enterprises are considered. Basic reasons of un-cooperation of marketing and engineering services are revealed. Approaches to implementation of the collaborative activities of the involved subdivisions are offered.
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Review
For citations:
Shcherba L.M. MARKETING AND ENGINEERING SERVICES AT INDUSTRIAL ENTERPRISES: PROBLEMS AND COLLABORATIVE MECHANISMS. Vestnik of Don State Technical University. 2011;11(2):248-253. (In Russ.)
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