EFFICIENT METHODS OF CONSUMER BEHAVIOR RESEARCH (CASE STUDY OF JSC ‘DONSKOY TABAK’ PRODUCTION)
Abstract
The application of control methods of consumer behavior is considered. The consumer response to the producers’ promotion instruments is analyzed. Efficiency of various methods of consumer behavior research in the tobacco sphere is investigated. The list of the basic instruments for promoting tobacco production and passing the information to the end-consumer is made.
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Review
For citations:
Antsupova A.A. EFFICIENT METHODS OF CONSUMER BEHAVIOR RESEARCH (CASE STUDY OF JSC ‘DONSKOY TABAK’ PRODUCTION). Vestnik of Don State Technical University. 2011;11(5):730-737. (In Russ.)
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